If your VO branding isn't working, this is probably why.

In voiceover, branding can be tough, especially if you're new. When you're just starting out, you're often looking through a very narrow lens.

Everyone thinks they are clever, everyone thinks their voiceover marketing and branding is amazing. But actually... these days it probably isn't. Why?

If your VO branding isn't working, this is probably why. - 4:58

Hey guys! It’s Gabby with another edition of The Gift of Gab — and today, we’re going to talk about one of my favorite subjects in voiceover:👉 Marketing and branding. Stick around!

🔖 Personal Branding vs. Business Branding

We hear a lot of people — especially on social media — talking about personal branding. And yes, it’s important!

Your personal brand reflects:

• Your causes

• Your beliefs

• Your ethics and morals

• And everything else that makes you you

These things matter now more than ever — because everyone has a presence today. But here’s the thing:

Your business needs a brand too.

🎧 Branding in Voiceover (Especially for Beginners)

In voiceover, branding can be tough, especially if you're new. When you're just starting out, you're often looking through a very narrow lens. You don’t yet know how to:

• Compare yourself to other voice actors

• Analyze the competitive landscape

• Craft messaging that sets you apart

So what happens?

You come up with something that feels clever and original, like...

✨ “The Voice of Choice!” ✨

Sorry — not going to cut it.

I’ve seen at least 300 “Voice of Choice” taglines in my years doing this. It’s a “nothing burger.” It doesn’t mean anything. It’s like empty calories — catchy but vague.

🎯 What Is Voiceover Branding?

Voiceover branding is about:

• Clarity in what your voice sounds like

• Painting a picture of your voice before anyone hears you

• Helping buyers know what to expect when they work with you

And that’s hard to do! A logo with a microphone or a swirly cursive name morphing into a mic cord? Cute, but not enough.

Your brand needs to be:

• Thoughtful

• Intentional

• And strategically built with the buyer in mind

To do that, you need to become a bit of a student of marketing and advertising. Study what other voice actors are doing. Analyze what’s working — and what isn’t. Cast a wide net in your research.

Your brand should be:

• Visually appealing

• Powerfully worded

If it’s not, it’s going to fall flat.

🛑 Do You Need a Brand Right Now?

If you’re brand new to voiceover?

Nope. You don’t need a brand yet.

Why? Because it’s too soon.Your brand will emerge over time. The longer you’re in this industry, the more you’ll notice:

• Trends in who's hiring you

• Where your voice is being used

• Why people are drawn to your sound

As you gain experience, client feedback, and job bookings, all those puzzle pieces will start to click — and you’ll naturally begin to shape your brand from there.

💬 Need Help? Let’s Talk!

If you have questions about branding or marketing — please reach out! I LOVE this stuff. Seriously, I’m a branding and marketing nerd. 🤓

Whether you’re ready to build your first brand, or you want feedback on your current one — I’d love to help.

Visit my website: GabrielleNistico.com You can:

• Book a free 15-minute consultation

• Check out branding classes and services

• Or just explore resources that might point you in the right direction

704-674-8294 / GabrielleNistico.com / gabby@voiceovervixen.com

Gabrielle Nistico, Gabby Nistico, The Voiceover Vixen, The Business First VO Coach, #VoiceoverVixen #VoiceOnFire #BusinessFirstVOCoach Voiceover, Charlotte, North Carolina, Voiceover Demo, Voiceover Coaching Advice, beginner voice actor, branding, marketing, business branding, here's why your brand might suck